OBJECTIVE: To build engagement surrounding the partnership between ForeverLawn and fourth generation professional race car driver Jeffrey Earnhardt.
SOLUTION: To build out the story of racing as seen through the eyes of Jeffrey Earnhardt, with a series of illustrated posters, hero cards, and apparel, that celebrate both racing history and Earnhardt's current racing endeavors.
In addition to the posters I have had the privilege of designing the livery for the car, with my work appearing on the track across three seasons since 2022.
In addition to the posters I have had the privilege of designing the livery for the car, with my work appearing on the track across three seasons since 2022.
2025 Season
Prior Seasons
2023
2022
