When ForeverLawn became the official synthetic turf partner of the Cleveland Browns, our team was asked to develop large-format signage to be displayed in Cleveland Browns Stadium. The concept was to focus on celebrating the incredible fan culture that has grown around the Browns, specifically the Dawg Pound. With its many creative masks and character designs, this illustration was a joy to research and develop, throwing in different easter eggs for fans to find. The other goal of the project was to showcase the synthetic turf of ForeverLawn. This led to the mix of photography, Illustration, and even physical turf applied to the wall, that makes up the two pieces.
