OBJECTIVE: To foster engagement between the Cleveland Browns fanbase and ForeverLawn, while promoting our new relationship as the official Synthetic Turf Partner of the Browns.
SOLUTION: A multimedia mural celebrating the incredible fan culture that has grown around the Browns, specifically the Dawg Pound. With its many creative masks and character designs, this piece was a joy to research and develop, throwing in different easter eggs for fans to find. The other goal of the project was to showcase the synthetic turf of ForeverLawn, leading to a mix of photography, Illustration, and even physical turf applied to the wall.
In addition to the multimedia piece, a back-lit wall piece was also requested. To keep it in line with the first piece, I blended illustration techniques with real photography of SportsGrass, a ForeverLawn product relevant to the Browns partnership.
